School Communications Scoop
Your School Communications Scoop covers topics and best practices for K-12 schools. Whether it is tips for improving school customer service, strategies on how to market your school, or ways to use your school website and social media to build a respected school brand and increase enrollment, you'll find proven, effective advice from the experts at School Webmasters, LLC.
Podcasting since 2019 • 162 episodes
School Communications Scoop
Latest Episodes
Launch Smart: How School Leaders Can Market a New Website Like a Pro
Congratulations! You’ve launched a sleek, redesigned website that showcases the heart and soul of your school or district. But guess what? The work isn’t over yet. Building awareness—and engagement—is just as important. Your new website ...
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Season 8
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Episode 23
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6:45
Building a School Brand on Trust
Let’s be honest: the public isn’t exactly throwing a parade for the U.S. education system right now. While many parents trust their child’s individual school, the broader perception of K–12 education? Not so rosy. But here’s the silver lining—t...
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Season 8
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Episode 22
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6:41
Thriving as a School of Choice
Let’s be honest—education has changed. Big time.Gone are the days when families simply enrolled their children in the neighborhood school by default. Today, parents are exploring options, doing their homework, and making informed decisio...
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Season 8
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Episode 21
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6:42
From Click to Classroom: the Well-Managed Website
When a family starts shopping for a new school, their first “campus tour” almost always happens online. Long before they shake hands with your principal or see a classroom in action, parents are clicking through your website, judging whether yo...
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Season 8
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Episode 20
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6:03